When Modern Family producers revealed that they shot this week’s episode entirely with the iPhone and other Apple products, I was sceptical. I’ve seen too many good shows decline in quality over time. I worried this 6-year-old show was resorting to a gimmick.
Those doubts dissipated as I watched. The digital medium offered a fresh, clever way of storytelling – with jokes and plot twists not possible with the show’s documentary-style.
The episode, Connection Lost, takes place entirely on Claire Dunphy’s Mac laptop. As Claire waits for a flight home, she tries to reach her daughter, Haley, after a fight. Claire (Julie Bowen) uses Apple’s FaceTime video-calling app to communicate with the rest of her family as they try to track down Haley (Sarah Hyland). You see those interactions as Claire experiences them on her computer.
iPhones, iPads and Macs were used to record the characters as they would appear to one another on FaceTime. As anyone who has used FaceTime, Skype and other internet calling services well knows, video calls are sometimes choppy. That’s especially true when wi-fi is congested, as would be expected at an airport. Producers did a good job of replicating that effect in post-production.
Another smart move was letting the Mac’s features set the scene. You know Claire is at an airport in Chicago when she chooses “O’Hare Int’l Airport WiFi” in the pull-down menu.
Producers chose Apple products partly because their features are familiar to many people. Although there are more Windows and Android devices overall, there are so many manufacturers and models that viewers might have had a hard time following. Apple products are recognisable, even to people who use competing devices.
The episode does take viewers beyond Apple. Claire visits Facebook and uses Yahoo Answers for help on filing a missing person report.
Connection Lost weaves in cultural technology trends, including people making calls from the toilet and kids having limited gadget time. Claire’s dad has trouble understanding how FaceTime works. It was stereotypical, but I laughed anyway.
Producers turned to standard graphics to replicate the Mac’s layout. Video clips from Apple cameras were then inserted. Producers wanted to record all that on the Mac as a screen grab, but the quality wasn’t good enough when projected on an HD TV.
The show took some creative liberties. Claire made FaceTime calls with multiple people at once. In reality, you’re limited to one at a time. She also got to Google’s Street View through a link from Apple’s mapping service. The two fierce rivals don’t actually link to each other like that.
Producers also chose the iPhone’s higher-quality rear cameras even though FaceTime calls use the front ones. Shots of Claire facing her Mac were done with an iPhone mounted above the Mac’s camera. Not only does that produce sharper video, it’s also more even with Claire’s eye line. For other shots, a camera crew was used to get the framing right, as a slight tilt could expose the fact that the set had no ceiling. Actors and actresses had their arms out to make it appear they were holding their phones. I can overlook these cheats. The graphics were so realistic that I reached for my mouse once or twice to try to move a window – before remembering I was watching TV on my computer.
Sapa-AP