File Image: IOL

 JOHANNESBURG - ASG Events announced a sponsorship agreement with Bidvest Car Rental set to benefit both parties as the partnership will see the Johannesburg-based rental company, who are already involved with the RoadCover team, extend their cycling sponsorship portfolio.

" They had a strong sports footprint as they were the official car rental suppliers to both SA Rugby and Cricket SA ", said Bidvest sales and marketing executive Gaynor von Loggenburg.  

“Becoming involved with ASG Events is broadening the exposure of our brand in the ever-growing cycling arena. In addition, we are supporting something our customers are passionate about.”
Von Loggenburg said that a sports sponsorship had been an integral part of their strategy to build the Bidvest Car Rental brand since their launch.
She said that it was their first involvement with events of this nature and that they would add value to the ASG races by offering competitive rates for rentals at the various events.

ASG Events operations manager Darren Herbst said the partnership with Bidvest Car Rental would be a massive help given the logistics they faced with each event.

 “Their sponsorship includes support along the routes, assisting with the requirements of big cycle races and supporting ASG Events in general.”
He said they and Bidvest Car Rental had some exciting products in the pipeline, which would be of benefit to cyclists entering ASG races.