Photo Illustration: ANA Pictures

JOHANNESBURG - According to reports, Bell Pottinger was found to have breached the code of conduct of the Public Relations and Communications Association (PRCA) with its work for the Guptas in South Africa.

PRWeek reported that the PRCA's Professional Practices Committee (PPC) concluded that Bell Pottinger breached the trade body's code of conduct in its work for controversial South African client Oakbay Investments.

Prior to the hearing, it was reported that if the PPC rejected the complaint, it would have been announced by 23 August 2017. It is believed that The PRCA will publish the committee's decision in the week commencing Monday, 4 September. Bell Pottinger will be given an opportunity to appeal.

It has been alleged that work done by Bell Pottinger was designed around the module to create racial division with the end goal being to strengthen the position of South Africa's president, Jacob Zuma, who has strong ties and links to the Gupta family, who owns Oakbay.