DURBAN - Natasha Patterson will be heading to London to show her summer fashion collection at the Oxford Fashion Studio which also coincides with London Fashion Week.
The 28 year old designer from Umhlanga Rocks will be the only South African representative for the event. The event is by invite only. Natasha will showcase her work alongside designers from Mexico, Brazil, Poland and Australia to buyers from all across the world.
Her Seychelles island heritage is her inspiration her clothing range called Island Prodigy that exudes effortless beauty and a style that is laid back. However she also finds inspiration in an interesting patterned roll of fabric or a beautifully curated Instagram account.
Patterson's clothing line is all about clothes but this summer she is planning swimwear into her range.
In terms of her business role models, she does not have any but is inspired by documentaries of entrepreneurs and businesses like Calvin Klein.
Natasha prides herself as an entrepreneur that creates all of her garments locally and uses many CMT's (cut, make and trim) within the Durban area. She does not import fabric but rather sources her fabric locally although it can tricky sometimes.
Her business is self funded and she got her start supplying a store in Durban on consignment. Eventually supplying one store turned into three stores and soon she was supplying twelve stores in Durban, Johannesburg and Cape Town.
While supplying 12 stores and doing pop-up stores the work load became too much so she pulled out of consignment stores and supplied boutiques on a cash on delivery basis.
Now she supplies boutiques in South Africa, Namibia and Zimbabwe.
Her pieces are a cross between Katy Perry's jungle music video look and Taylor Swift after she has just walked of a runway. The pieces range from classic, colonial cotton shift dresses to evening gowns and even khaki jumpsuits. Patterson always manages to infuse her love for the tropics with the current trends.
In five years the young designer hopes to be in the same position that she is now in but with more support and an established business so she can focus mainly in the design aspect of her work.
According to Patterson, showing her work overseas will be the most exciting moment of her career so far. She is looking forward to seeing her vision come to life on the runway and seeing what other designers are doing which according to her will be the most inspiring.
She hopes that she will be able to show buyers from across the world what South African's are capable of.
-BUSINESS REPORT ONLINE