DURBAN – LinkedIn may be the first social network most people think of when it comes to a job search, however, branding through social media can take place on any platform, from Instagram to Twitter.
Lyndy van den Barselaar, managing director at ManpowerGroup South Africa, explains that social media platforms have become a crucial part of the modern job search, by allowing individuals to establish their personal brand, identify job opportunities and network online.
"As competitiveness in the job market continues to grow, social media is becoming an increasingly necessary part of the job search and recruitment process," said van den Barselaar.
According to the IOA social media report 2017, over 60 percent of employers screen candidates using social media platforms to determine if the job seeker presents themselves in a professional manner and whether the candidate will fit in well with the company culture, whilst 45 percent of employers want to learn more about the candidates’ qualifications.
For job seekers, there are certain ways to maximise positive exposure through strategically using social media channels.