JOHANNESBURG – The way that you dress can communicate who you are as a brand in ways that words can’t.
When attending a job interview, it is imperative to create a lasting impression in how you conduct yourself, but also how you look, said HR Company Solutions Managing Director, Madelein Smit.
“Your appearance can heavily factor in reinforcing or diminishing how you are perceived. With the younger generation often becoming employers, the tradition of dressing up has slightly relaxed. Even though the organisational culture of these companies may afford a more casual dress sense, when interviewing there or at any organisation, it is important to look your best and the easiest way to do that is to be smart-casual or straight up formal,” Smit said.
Respondents ranked the importance of appearance second only to communication skills when naming qualities most often associated with professionalism, according to a national poll conducted by the Centre for Professional Excellence.
“There is no denying that how you look will play a huge factor in how seriously you are taken, especially within a corporate setting. Research psychologist Jeffrey L. Magee surveyed over 500 firms to assess the impact of dress in the workplace. His studies led to the conclusion that continually relaxed dress ultimately leads to relaxed manners, relaxed morals and relaxed productivity, with the converse also holding equally true. So, one should dress in a manner that minimises any bias against them,” Smit said.