Cape Town – Pick n Pay on Monday made an announcement expected to cause wild behaviour and possibly stimulate a mini migration of small animals, otherwise known as children, but it might also just please momma and poppa bears.

News that the next edition of Super Animals cards, which set off a national collection craze last year, is dedicated to South African animals will likely please many little beasts as well as teachers and conservationists and possibly even your “common or garden variety” nature-loving South African.

Pick n Pay said on Monday that last year’s Super Animal promotion had been so successful that it had been forced to print additional collector’s albums after running out. The new Super Animals promotion featuring only South African animals has been especially made for Pick n Pay.

“We are delighted that we could persuade the creators of Super Animals to bring out a special South African version just for our customers,” Andrew Pretorius of Pick n Pay said. “These animal cards are a way to learn more about South Africa’s incredible wildlife.”

Customers will receive a pack of four cards every time they spend R150 at any Pick n Pay. There are 108 cards – categorised into the major biomes in South Africa: Wetlands, Ocean, Savanna, Fynbos, Coast, Nama Karoo, Thicket, Succulent, Karoo and Forest – to collect and swap. \

Children will be encouraged to place the cards in the correct slot in the collector’s album and learn more about the animals that inhabit these biomes. Facts about each animal are printed on the card, creating opportunities for games and competitions between collectors based on knowledge and comparison of facts. The album, filled with trivia as well as fun and educational activities, will sell at Pick n Pay for R20, with R1 from every sale going to South African National Parks, the body responsible for managing South Africa's national wildlife reserves.

Pretorius noted that Pick n Pay already had a relationship with SAN Parks through its ‘Kids in Parks’ programme, which takes 5,000 children from underprivileged areas into South Africa’s national parks every year. It all sounds like good old-fashioned fun, but what’s a game without with some virtual reality and an app to match?.

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The cards have a bar code that can be read by a sound card reader (available at Pick n Pay for R60) that brings the sound of the animals to life. And, Pick n Pay adds, collectors can “take the sensory experience to another level” by downloading the Pick n Pay South African Super Animals app.

In other words, they can make the experience even wilder with functions that blend augmented reality functions and ordinary videography. The campaign started on Monday. Based on last year’s “migration”, Pick n Pay says, collectors had better be quick, these beasts move fast.

– African News Agency (ANA)