PHOTO: Supplied by Absa Group.
DURBAN - Since the launch of the ChatBanking on WhatsApp more than 10 000 customers have registered for the service. 

The service that was launched on July 11, 2018, coincided with the revealing of Absa’s new logo as the bank moves away from Barclays PLC to become a standalone bank that has worldwide scalability. 

According to Absa, their aspiration is to be an entrepreneurial, digitally-led African banking group that makes a real and lasting contribution to the financial health of their customers and the societies where they operate. 

The chief executive of Absa Retail and Business Banking, Arrie Rautenbach, said they were passionate about innovation and were excited to offer an innovative platform that would will forever transform the manner in which their customers did banking. 

“That’s what we call Africanacity,” said Rautenbach .

So what is ChatBanking?

Absa ChatBanking on WhatsApp is an automated messaging system that is available for people that have an Absa account. It lets users do simple banking on the chat platform of their choice using conversational language and short-cut commands. 

Rautenbach said customers would now be able to connect with the bank in the same way that they would chat with their family, friends and business associates. 

Over 1.5 billion people in more than 180 countries use WhatsApp to stay connected anywhere and anytime. 

The launch of ChatBanking on WhatsApp comes after the momentum that was created by the launch of Absa ChatBanking on Facebook Messenger. 

We have seen a huge take-up on this platform amongst early adopters, particularly for airtime and data purchases said Rautenbach. 

He said as technology progressed and more customers connected, "bringing banking to where our customers are is essential to us, especially as we continue our journey to become a digitally-led business that is pushed by innovation". 

To register for Absa ChatBanking in WhatsApp here are the steps to follow:

1. Add Absa as a contact on your cell phone use 08600 08600
2. Open WhatsApp and search for the contact that you added. 
3. Say hi to register and start chatting and then you will be guided through the process

The details of the customer will be protected and the account number or personal details will not be displayed on the chat. 

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