#AfricaCom: Orange expands with multiservice strategy in Africa

By Gabriella Steyn Time of article published Nov 14, 2018

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CAPE TOWN – At AfricaCom yesterday, Orange announced that it will be implementing their strategy to become a multi-service operator in Africa by the first quarter of 2019. 

This comes after the company celebrated the 10th anniversary of their financial service Orange Money, a mobile money solution used by 40 million customers in 17 countries.

At the launch, the Middle East and Africa Chief Executive of Orange Alioune Ndiaye said: " We want our consumers to have better access to our services such as Orange Money to pay their bills such as school fees, peer-to-peer payments and have access to loans to help them create better opportunities."

The company will do this by launching smart feature phones powered by KaiOS, the operating system from KaiOS Technologies, that is creating an emerging ecosystem of digital products and services at an affordable price.

The device will feature applications such as Google’s digital assistant, Twitter, Facebook, YouTube, Google Search, Google Maps. 

The first product to launch will be a 3G smart feature phone, followed by a 4G version later next year.

It comes at an affordable price as a smart feature phone with advanced smartphone-like functionalities, However, the price of the device will still be determined. 

This offer will be available in almost every country where the group is present.

Additionally, the company announced the launch of an“African Digital School” programme with the aims to mobilise its infrastructure, access and expertise to help Africa rise to the challenge of training young people, especially in digital growth sectors.

The first partners of this programme are major French institutions, like the CNED, the University Institutes of Technology and the startup OpenClassrooms for IT lessons.

Orange will also partner with the Virtual University of Tunis, to support access to their courses and training in the African countries within Orange’s footprint. 

A similar partnership will be signed in December with the Virtual University of Senegal.


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