African Bank’s MyWORLD to give SA banks a run for their money
CAPE TOWN – The introduction of MyWORLD has elevated African Bank to a digital retail bank, offering a variety of products including transactional banking, personal loans, savings and investments and insurance.
African Bank chief executive, Basani Maluleke said: “Our increased and diversified product offering, underpinned by our Omni-channel platform, will enable us to compete favourably against the established and emerging banks.”
African Bank’s research into what South Africans want from their transactional bank revealed that people would like to transact and save together with their family, friends and their community and as individuals.
MyWORLD offers people the unique ability to bank together through shared banking.
Up to five additional accounts can be opened under the main account – a total of six accounts, with no monthly account fees on any of the accounts.
“When we compare ourselves to the Solidarity Bank Charges Report methodology, MyWORLD is the cheapest transactional account in South Africa,” explains Maluleke.
When a Primary Account Holder opens a MyWORLD account, they get access to a Primary account and two types of pockets – a power pocket and a savings pocket.
A power pocket is unique in that it is the first pocket account in the industry to offer the user full transaction capability. It comes with its own account number, debit card and PIN and earns 5.5 percent interest per annum on positive balances.
“Our debit cards are personalised and embossed and are issued instantly on demand, in any African Bank branch — a first in South Africa,” said George Roussos, group executive of digital and transactional banking at African Bank.
The savings pocket allows the primary account holder to save at South Africa’s best interest rate of 6.5 percent interest per annum on any positive balance while enjoying immediate access to their funds.
A pocket user, who can be anyone that the primary account holder designates, can be added to both a savings pocket and a power pocket. User status allows the person full access to the pocket. The primary account holder can also decide who is responsible for the pay-as-you-use transaction fees on each pocket.
As an added extra, the primary account holder can add up to 10 members on any pocket. Member status allows the member to view the pocket and to deposit, but not to withdraw or transfer any funds. This functionality can be used by informal savings clubs, church groups and any collection of people wishing to save together for a shared trip or activity.
Another key differentiator is that MyWORLD operates on African Bank’s new omni-channel platform that allows accounts to be opened and managed seamlessly through all the Bank’s channels, including the website, app, cellphone, in the branches and through the contact centres.
A customer can open a MyWORLD account online or via the app without having to visit the branch and seamlessly complete the application in a branch or contact centre. The only requirement to come into branch is to generate and receive their MyWORLD debit card.
The final drawcard is value.
MyWORLD account holders only pay for what they use and a range of free transactions and low bank fees on other transactions are offered. All costs are transparently displayed.
Maluleke said: “MyWORLD provides exceptional value and convenience at the cheapest price compared to what is currently available from other South African banks. Its innovative features provide a mechanism to share banking in families, groups and in communities, which we believe will draw a very positive response from customers.”
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