Employees stand on a logo of Alibaba in this file picture.

New York - It’s easy to get caught up in the glossy numbers within Alibaba Group Holding Ltd.’s IPO prospectus: 44 percent profit margins, 72 percent revenue growth, and 231 million active buyers last year.

Beyond page 19 of the document, though, lies a stark reminder that investing in a Chinese company -- especially one as sprawling as Alibaba -- is also a wager on how well it can get along with Beijing.

The company may raise as much as $20 billion in its initial public offering later this year, 100 times more than the average Chinese IPO in the US.

Alibaba owes some thanks to government policies that have enabled its ascent, and a successful US listing will highlight Alibaba’s value to China.

At the same time, the government could alter Alibaba’s contract with US shareholders, censor its platforms and restrict the payment service that’s vital to its business -- any of which could impact its value to investors.

“As an investor, you’re placing a bet on management’s ability to negotiate what is happening on every day of the week,” said Duncan Clark, chairman of BDA China, a Beijing-based consultant to technology companies.

“The management is going to be the shock absorber that navigates the big risks.”


China Support


Ashley Zandy, a spokeswoman for Alibaba, declined to comment on the company’s IPO.

China has a stake in the success of Alibaba and its peers. More than 10 million people are employed in the nation’s e-commerce sector, a survey by the Ministry of Human Resources and Social Security, posted on Alibaba’s blog, shows.

Government policies -- in particular bans on foreign companies from Twitter to Google’s YouTube -- have bolstered domestic companies.

Alibaba has investments in Chinese messaging and video services.

Moreover, Alibaba’s growth over the last 15 years has mirrored China’s, amid a wave of economic liberalisation.

“Anything that harms Alibaba has a direct impact on the reputations of everyone in the industry,” said Joseph Foudy, a professor of Asian studies at New York University’s Stern School of Business.

“That doesn’t mean they won’t do it, it just means that decision will be taken at the highest level, where they’re tremendously proud of Alibaba.”


Worst Case


While it is common for companies to outline the worst-case scenarios in IPO filings, some of the risks Alibaba raises are already affecting Chinese companies traded in the US

Chinese affiliates of the largest US accounting firms have been barred from leading audits of US-listed companies.

The ban came after they refused to hand the Securities and Exchange Commission documents relating to Chinese operations because doing so is prohibited under Chinese law.

While Alibaba’s auditor -- the Hong Kong affiliate of PricewaterhouseCoopers LLC -- isn’t subject to the ban because it’s not based in mainland China, it could still be affected.

If PwC can’t properly inspect Alibaba’s mainland-China operations, the company will need to find a new auditor or, in the worst case, pull the IPO, according to the prospectus.

“At best, it’s uncertain; at worst, you have a real downside with the SEC ban,” said Brian Fox, the Nashville-based president of Confirmation.com, a maker of technology used by accounting firms to find fraud.

“If they can’t have one of the top accounting firms, that would reduce the enthusiasm to some extent and increase the risk, which would equate to the stock price eventually.”


‘More Fraud’


PwC’s work also isn’t fully inspected by the independent Public Company Accounting Oversight Board -- an agency created by Congress to oversee audits -- due to restrictions from the Chinese government, the filing shows.

“The Chinese government won’t let outside regulators review the underlying work files to ascertain if the work was done according to standards,” Fox said.

“We’ve seen more fraud coming out of China as a result.”

China’s censorship of media is also already impacting US-listed companies, whose shares sank in April after China closed 110 websites as part of a crackdown on pornography.

Alibaba is liable for content on its platforms that is deemed to be “socially destabilising, obscene, defamatory, libellous or otherwise unlawful,” according to the prospectus.

The company’s expansion outside of e-commerce -- to video content, and messaging in particular -- means it faces the issue on several fronts.

“If content is found to be offensive or too politically sensitive, there may be penalties associated with that, either monetary or licenses being revoked,” said Cheng Cheng, an analyst with Pacific Crest Securities, who covers Chinese Internet companies.


Alipay’s Importance


Meanwhile, Alibaba’s payments affiliate, called Alipay, faces tightening government oversight and anything that limits transactions on Alibaba’s platforms could impact growth.

The business had been planning to offer virtual credit cards until China’s central bank blocked their issuance in March.

Alibaba says its position as a “trusted platform” depends on Alipay, which processes more than three-quarters of all transactions on Alibaba’s Chinese online marketplaces.

In 2010, Alibaba transferred ownership of Alipay to a company controlled by company founder Jack Ma, a move that it said was necessary because of Chinese restrictions on foreign ownership.

“Alipay is so central to payment and it’s why Jack decided to put it back into domestic shareholding -- to insulate it effectively,” BDA China’s Clark said, referring to Ma.

“A lot hangs on Alipay.”


VIE Risk


Like many Chinese companies, Alibaba will rely on a legal structure known as a variable interest entity, or VIE, required by the Chinese government for certain industries.

The VIE gives overseas investors exposure to gains and losses through contracts rather than direct ownership.

While Alibaba gets most of its revenue from wholly foreign- owned enterprises, it could be impacted if China revokes its VIE license, the filing shows.

“Investors should be aware that you’re not really owning the business as most people would think in the States,” said Eric Jackson, president of Ironfire Capital, a hedge fund with offices in the US, China and Canada.

“You’re owning a piece of the entity far removed from the business, so there’s always the risk that the Chinese government could wake up tomorrow morning and nullify those structures.”


Risk Takers


In many investors’ minds, the chance for returns in Chinese e-commerce, outweighs the risks, according to JMP Group’s Carter Mack.

Other Chinese Internet companies to list shares in the US, including Alibaba’s rival JD.com, have had tremendous success despite carrying many of the same risks.

JD.com raised $1.78 billion last week, pricing its shares above the marketed range, and the stock rose 10 percent on debut.

“There are unique risks with Alibaba’s exposure to China,” said Mack, president and co-founder the San Francisco-based investment bank.

“Those are probably unavoidable for Chinese-based companies, so investors have to take that as part of what they’re buying into.” - Bloomberg News