NEW YORK - Apple has acquired music analytics start-up Asaii, Axios reported, citing sources, in a bid to strengthen content recommendations to its music users.
Apple’s deal to buy Asaii was worth less than $100 million (R1.4 billion), Axios reported, citing a source.
Asaii can help Apple compete with Spotify Technology SA’s efforts to work directly with smaller artists, like a music label, the report added.
Last month, Apple completed the acquisition of music discovery app Shazam, a deal to help it better compete with Spotify, the industry leader in music streaming services.
Apple and Asaii were not immediately available for comment outside regular business hours.