Apple has acquired music analytics start-up Asaii, Axios reported, citing sources, in a bid to strengthen content recommendations to its music users. Photo: File IOL
Apple has acquired music analytics start-up Asaii, Axios reported, citing sources, in a bid to strengthen content recommendations to its music users. Photo: File IOL

Apple buys music analytics company Asaii: Axios

By Apple Time of article published Oct 15, 2018

Share this article:

NEW YORK - Apple has acquired music analytics start-up Asaii, Axios reported, citing sources, in a bid to strengthen content recommendations to its music users.

Apple’s deal to buy Asaii was worth less than $100 million (R1.4 billion), Axios reported, citing a source.

Asaii can help Apple compete with Spotify Technology SA’s efforts to work directly with smaller artists, like a music label, the report added.

Last month, Apple completed the acquisition of music discovery app Shazam, a deal to help it better compete with Spotify, the industry leader in music streaming services.

Apple and Asaii were not immediately available for comment outside regular business hours.

REUTERS 

Share this article:

Related Articles