London - For generations, its colourful blocks have kept little hands busy.
Now, 80 years after it was founded, Lego has been named the world’s most powerful brand.
The Danish toy maker overtook Ferrari to be ranked No. 1 for its global appeal, reputation and the level of goodwill it generates.
Its fortunes were boosted by the success of last year’s Lego Movie.
David Haigh of Brand Finance, which compiled the rankings, said: “Lego’s appeal spans generations. As well as the creative freedom it gives children, it appeals to the nostalgia of adults.”
Ferrari, which has been top for many years, fell to ninth place.
Two big British names made the top 10: Unilever, which owns Ben & Jerry’s, and fashion label Burberry.
Daily Mail