File Image: IOL
File Image: IOL

Do you have LiquiFruit products in your fridge? Pioneer Foods are recalling some of its products

By Vernon Pillay Time of article published Oct 8, 2021

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If you have LiquiFruit products in your fridge, take note as you may need to remove them.

Pioneer Foods said on Friday they are recalling some of their 100% apple juice products, sold under its LiquiFruit brand in South Africa, Botswana and Namibia, and Ceres brand in other jurisdictions.

According to Pioneer, an investigation has confirmed that a limited quantity of apple juice concentrate supplied to the company, contained elevated levels of patulin.

Based on these results, the company took the decision to launch the recall. Patulin is a naturally occurring mycotoxin commonly associated with apples. The recall is based on the presence of this mycotoxin (patulin) exceeding 50 parts per billion (microgram/kg) which is the regulatory threshold.


The following LiquiFruit 100% Apple Juice SKUs sold inside South Africa, Botswana and Namibia are affected, with the relevant batch and production codes below:


The following Ceres 100% Apple Juice SKUs sold outside of South Africa are affected, with the relevant batch and production codes below:

“The health and wellbeing of our consumers is of absolute importance to us, and hence when we identified the potential of a food safety issue, following in-house standard testing and engagement with one of our local suppliers, we immediately launched an internal investigation into all our 100% apple juice products,” Tertius Carstens, the CEO of Pioneer Foods, said.

“We have taken the decision, as a precautionary measure and with the interests of our consumers at heart, to launch a recall of products produced from the apple juice concentrate batch in question”.

This is a developing story...


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