Italian fashion house Dolce & Gabbana has taken a small South African business to court, accusing it of diluting the luxury brand's name, it was reported on Sunday.
It demanded that Dolce and Banana, a small business in Hout Bay, rebrand, according to the Sunday Times.
“The name Dolce and Banana makes a mockery of the well-known trademark, Dolce & Gabbana,” the weekly quoted from a 300-page affidavit submitted to the Cape High Court by Christiana Ruella.
Ruella is a board member of Gado, Dolce & Gabbana's holding company.
Shop owner Mijou Beller has since renamed her business “Banana”.