Jerod Flaum Photo: Supplied
DURBAN - First Group, a hospitality managing agent has appointed Jerod Flaum as the Regional Manager for KwaZulu-Natal.

Flaum has 33 years of experience with other leading South African hospitality brands in both luxury resort and city hotel management.

Recently Flaum launched a hotel in Kampala, Uganda.

Shaun Lamont, the Managing Director of First Group said, "We are excited to have Jerod as part of our team and look forward to the value that his experience will bring to the management of some of our premier properties".

Here is a short profile on Flaum:


Flaum has his National Diploma in Hotel Managment from the University of Witwatersrand. He also has his Hotel Administrator Diploma through the American Hotel and Lodging Association (AHLA).


He started out his career in the hotel business with a three-year in-service apprenticeship at Southern Sun. Between 2000-2008 he was the General Manager for Sun International. He then moved on to be the Group Operations Manager at Coastlands Hotels and Resorts.

He has also been Managers at various hotel groups such as Protea Hotels by Marriot and aha Hotels and Lodges.

First Group

The new Regional Manager spoke about his plans for First Group in KZN. He said, "My plans in the new role of Regional Manager at First Group, is to ensure the continued growth of the eight properties under my management".

Some of the eight properties under Flaum's management include Midlands Saddle and Trout and La Montagne.

Flaum also said, "I am looking forward to being a part of making First Group a formidable and recognizable group of properties that offer the best experiences".