San Francisco - Google is making another go at getting cheap Android phones to support its latest software, an attempt to lock more consumers in the developing world into the internet giant’s services.
The new program, called Android Go, was announced at the Alphabet Inc. division’s I/O developer conference on Wednesday in
. It bakes features directly into Google’s mobile operating system that are designed specifically for cheap phones, including software to manage cellular data costs. The service will launch in 2018.
Google releases a new Android operating system every year, but most devices running the software use older versions. These phones do not get as frequent security and feature updates, a persistent problem for the company.