CAPE TOWN – Growth and change are not only necessary for businesses to thrive, they are crucial for bolstering the growth of the economy and ensuring a stable environment. In fact, they are a national imperative.
This was shared by acclaimed business mogul, Vusi Thembekwayo at a series of Fuelling Growth events, hosted nationally by Intuit QuickBooks and attended by accountants, bookkeepers and small business owners.
He said: “Businesses that have grown over the past 10 years are in the minority. While we all talk about what’s changing in the world and how it is affecting our businesses, we go back to our offices and do the same things we’ve always done. Real change lies not in knowing what is changing, but in making the shift ourselves.”
Outlining some of the shifts required by business owners to fuel their company’s growth and, ultimately, that of the economy, Thembekwayo asked attendees whether they really know their clients. “If you aren’t having real and honest conversations with them, you can’t really add value. Having value-based conversations entails asking the client what problems are associated with their business and what it is worth to them to solve those problems.
If you aren’t adding value, you are not setting yourself apart from competitors in your industry and if you are selling your services based on time, instead of the value you can provide, what is stopping clients from going to someone whose hourly rates are cheaper, but who might not be able to offer the same value that you can?”