CAPE TOWN – South African companies who recently participated at the seven-day inaugural Intra-African Trade Fair (IATF) hosted in Cairo, Egypt described the fair as a stepping stone for all African businesses who want to trade and partner with each other.
The 40 business delegations showcased their products and services at the South African National Pavilion.
The managing director of Conax Manufacturing in Spring, Gauteng, Freddy Mugeri, said IATF was a creative initiative that will take some time to realise as it was new, it would eventually grow from this start and become successful in future.
“Even though there are many challenges to overcome including infrastructure and trade finance solutions in Africa, IATF created a platform for us businesspeople to meet with African countries like Angola and South Sudan which are not so easy to reach outside forums like this one,” said Mugeri
Mugeri said even though he met with potential client and financial institutions at the trade fair, he still has to do a lot of follow-ups to convert the leads they received in order for them to generate into orders.