Media24 building in Cape Town. File Image: IOL
JOHANNESBURG -  It was announced on Monday that Media24 and HuffPost will be putting an end to their partnership in South Africa.

The companies launched HuffPost South Africa as a partnership in November 2016, with Media24 operating the newsroom and driving the commercial aspect of the partnership. The CEO of 24.com, Andreij Horn, said staff at the site are being consulted, Fin24 reported. 

“We regularly review our portfolio of brands. The HuffPost SA audience numbers are strong and consistently hold steady on the list of top-10 news sites in South Africa,” Media24 CEO Esmaré Weideman said in a statement.

“HuffPost SA was an important new voice in South African journalism and attracted a fresh new audience. Advertising revenues for HuffPost in South Africa have however been challenging. As an innovative and responsible business, we will continue to respond effectively to the market’s needs and explore new digital opportunities.”

Jared Grusd, CEO of HuffPost, said on its website, "We are proud of the editorial work and journalism from the South African edition and commend its ability to scale a loyal audience in such a short period of time. We continue to invest and grow HuffPost's capabilities and audience, both globally and in the African continent."

- BUSINESS REPORT ONLINE