Mr Price said retail sales at its home market of South Africa rose marginally by 0.6 percent to R6.4billion during the period, and store sales 0.2percent.
It said only online sales recorded strong growth of 31.1percent to R109.1million.
“Consumers continue to be constrained, which is affecting propensity to spend. Gross domestic product growth, unemployment, inflation and disposable income remain at levels that are not supportive of growth in the retail environment,” Mr Price said.
The news sent shock waves in the market, with industry peers following taking a cue from Mr Price. Truworths fell 3.41 percent to R51.60, while Woolworths eased 3.27percent lower to R51.75. The Foschini Group fell 2.63percent to R144.74, while Pepkor declined 1.41percent to R16.09.
Statistics South Africa recently said retail sales in South Africa increased 2.4percent year-on-year for the second quarter to end June while the country’s unemployment rate increased by 1.4 percentage points to 29 percent in the second half of the year.
Mr Price said sales in its apparel division decreased 2.1percent, while the homeware unit rose 3.2percent.
The sports section inched up 9.3percent, while its online sales rose by 31.3 percent.
However, sales in non-South African corporate owned stores grew 0.3percent to R522.3 million.
The group said its cash sales increased 1.4 percent.