CAPE TOWN - The Pam Golding Property group has confirmed that it has acquired of Cape Town-based online digital estate agency, Eazi.com for an undisclosed amount.
Andrew Golding, chief executive of the Pam Golding Property group said that the acquisition will serve as part of the group’ strategy to adopt an online “hybrid” estate agency model.
“We keep a close watch on global real estate industry trends and it seems that internationally, residential real estate sales industries and businesses are being reorganised across at least two different and separate types of business models and customer offerings in specific market segments,” Golding said.
Eazi.com is a Cape Town-based, technology-enabled, fixed-fee service with call centre support which enables consumers to buy and sell residential property for a fixed fee of R29,500 plus VAT which is only payable on sale of the property.
According to Pam Golding, the investment into Eazi.com will broaden Pam Golding’s access to the South African and African residential property sector by enabling it to take an interest in the high-volume segment of the market.