Pick n Pay will open all its supermarkets and hypermarkets an hour earlier every Wednesday for elderly customers to shop for their groceries and essentials.
Picture: Simphiwe Mbokazi/African News Agency(ANA)
Pick n Pay will open all its supermarkets and hypermarkets an hour earlier every Wednesday for elderly customers to shop for their groceries and essentials. Picture: Simphiwe Mbokazi/African News Agency(ANA)

Pick n Pay announces a special pensioners shopping hour for shoppers over 65

By Dhivana Rajgopaul Time of article published Mar 17, 2020

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DURBAN - Pick n Pay will open all its supermarkets and hypermarkets an hour earlier every Wednesday for elderly customers to shop for their groceries and essentials.

The initiative will start tomorrow, Wednesday 18 March 2020 and stores will be open exclusively for customers over the age of 65 years from 7 – 8 am. Customers should have a valid ID to enter the store during this time.

"A special shopping hour for pensioners was a great suggestion by our online community and we very quickly worked with our stores to make this a reality," said John Bradshaw, retail executive: marketing at Pick n Pay.

He added, "All our actions are focused on supporting the well-being of our customers. We know that the coronavirus is more of a threat to older people, and it is thus especially important that our older customers limit the number of times they are in busy spaces as much as possible. This dedicated shopping hour for our elderly customers will give them exclusive use of the store". 

Every Wednesday, all Smart Shoppers over the age of 60 will also earn double points in-store. Customers can claim this voucher at the Smart Shopper kiosk or mobile app provided they have updated their Smart Shopper profile with their date of birth.

The retailer recently launched an online scheduled grocery delivery service that enables customers to set up an automatic, weekly or monthly, delivery of items that are purchased regularly.

Removing the hassle of manually placing regular online orders for essentials, this new online shopping feature, called Grocery Genius, offers customers an easy and more convenient way to re-stock products - from the week’s groceries to monthly pantry and household items.

This new service is expected to further change the landscape of how customers maximise convenience when shopping for their groceries.

BUSINESS REPORT ONLINE

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