JOHANNESBURG - A South African wine company has scored a one-year contract with a Chinese distributor to export their range of premium wines to China.
Western Cape’s Thandi Wines secured the contract on the margins of the 19th SIAL China International Trade Fair for Food where twenty-three South African agro-processing companies are currently showcasing local products and services.
Vernon Henn, Thandi wines managing director, said that the contract value sits at more than R700,000.
"We will commence the contract with a shipment of two containers that will be having more than 26,000 bottles. We will then follow that up with another two containers. Thereafter, the contract will be renewed on an annual basis," Henn said.
"Recently, we started experiencing saturation in Europe and a stagnation in growth. This compelled us to repackage our marketing strategy and explore other markets, in this instance the Asian market."
Thandi Wines was established in 1995 as South Africa’s first agricultural Black Economic Empowerment (BEE) project. It is owned by 250 farm worker families who hold 62 percent shares in the company.
- African News Agency (ANA)