Some of the 16 Castle Super Fans reacts as Bafana scores a goal Thailand in an Internationally friend yesterday.The Super Fans join specials guests former Bafana Coach Clive Barker and former Kaizer Chiefs player and current Amazulu coach Neil Tovey at the Inkanyezi Tavern in Umlazi hosted by the Super Fans yesterday.The 16 Castle Superfans are on a month long road trip nationwide visiting areas like Cape Town, East London, Durban, Nelspruit, Tshwane, Mafikeng, Rustenburg, Bloemfontein, Vereeniging and Johannesburg.Their goal is to get as many people supporting and cheering for the national squad for the 2010 World Cup and bringing about a greater awareness of the game to all South Africans.It is also to a call to action to all South Africans to join the Castle Super Fans and get behind the team in a renewed call for national pride and patriotism during the 2010 World Cup. The Castle Super Fans ware travelling to all areas of SA visiting Taverns and Shebeens, bars and pubs on their route.At each and every opportunity they rally the locals to support Bafana Bafana and create the awareness around the World Cup.Hundreds of locals watched the match on a big screen at the Inkanyezi tavern yesterday.Bafana beat Thailand 3-0.PHOTO: RAJESH JANTILAL

Johannesburg - Siyaya TV, which acquired the rights to air Bafana Bafana matches for R1 billion, is poised to change the face of broadcasting, its major shareholder said on Monday.

“We are transforming the broadcasting industry by participating in it ourselves, and not just coming in and asking for jobs,” the Bakgatla-ba-Kgafela tribal chief John Molefe Pilane said.

“We will change the face of broadcasting through Siyaya TV.”

The Bakgatla-ba-Kgafela in the North West, led by Pilane, are the major shareholders in Siyaya TV.

On Monday, the SA Football Association confirmed a R1 billion TV deal with Siyaya TV to show all national team games live.

“When the current contract with SABC ends, the deal with Siyaya will begin. The SABC contract ends at the end of April 2015,” said Safa head of communication Dominic Chimhavi.

The contract allows Siyaya TV to broadcast live all senior national men's and women's matches.

In addition, the broadcaster will also have the rights to televise all junior national team games.

According to reports, Safa will be paid R175 million per year during the six-year contract with Siyaya TV.

Pilane said the Bakgatla were at the heart of rural development, building a city and developing the economy in Moruleng village in the North West.

“When government first called for expressions for digital terrestrial television (DDT), one of its goals was that DDT should reach rural communities. The Bakgatla are seizing that opportunity.”

Soccer was a hugely favoured sport in the country.

“We were advised to get other programmes. We decided to get the soccer before other products. Soccer is hugely popular in this country and is supposed to be bigger than rugby and cricket.”

Pilane said the television station targeted black middle and lower income earners, who were also at the forefront as soccer lovers.

Regarding the cost of the deal, Pilane said the R1 billion reported was probably an estimation of the whole deal.

“This deal is for a period of over six years. That is an agreement we have with Safa and all I can tell you is that we want to create a company that is worth more than a billion.”

“ and DSTV are worth more than that. We are also getting there.”