File Image: The logo of messaging app SnapChat. (IOL).

CAPE TOWN - Snapchat is testing six-second unskippable ads in its Snapchat Shows. Take a look at how badly Twitter users are already responding.

The app reportedly had 173 million users last year compared to Instagram’s 700 million users, reports Bizcommunity. 

Snapchat is now testing six-second unskippable ads. These ads will not be viewed in Snapchat’s Discover section or users personal stories. Instead, it will be tested in selected Snapchat Shows. 

The test is reportedly expected to be rolled out on May 15. Meanwhile, Twitter users have responded badly to Snapchat's current ads, that can be skipped. 

Snap chat users took to Twitter to express their irritation, even going as far as saying that they hate Snapchat, while other users have said that they hope Snapchat could stop showing them these “cringey musically ads” and that they literally cannot stand Snapchat. 

If this is how users are responding to Snapchat ads, the presumed guess is that users will be even more furious over the ads that they cannot skip. 

So, who knows what will happen when the 6-second unskippable ads are finally revealed in mid May. 

Take a look at how Twitter users have responded to Snapchat’s ads:


In February a tweet from US reality TV star Kylie Jenner about Snapchat on triggered a massive plunge in the messaging application's stock price.

Jenner, tweeted: "sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad."

Wall Street panicked in response to the "Snapchat Queen's" message, and Snapchat shares slipped almost 8% at one point, totaling around $1.7 billion dollars (R19 billion) in value.

Jenner later tweeted again: "still love you tho snap ... my first love."