DURBAN - In a time when most people make purchasing decisions while browsing their smartphones, business owners cannot afford to not be online.
"An online presence helps people find you, establishes trust and gives you a platform to communicate business news. With some marketing spend, you are able to target your niche audience – by location or interests – in ways that are more affordable than ever before," saiD entrepreneur and head of local hosting company 1-grid.com, Thomas Vollrath.
Going digital can be overwhelming, Vollrath acknowledges – so, he suggests starting simple and getting the basics right.
His three tips for getting your small business online:
1. Get a domain - Get instant credibility through having a unique business domain name. Keep it short and easy to say out aloud, so that people remember it. If your market is very local, you could get a .co.za or even .capetown or .joburg domain name. If you set your sights on a larger market, .com domain names are most favoured by search engines.