New York - Wal-Mart Stores’ online division began offering discounted pre-orders on Walt Disney DVDs this week, a move that capitalises on a feud between Disney and Amazon.com.
Pre-orders of Disney movies such as “Captain America: The Winter Soldier” and “Maleficent” are available at Walmart.com for 40 percent off, Dan Toporek, a spokesman for the company, said in an e-mail.
The deal helped boost “Captain America” orders by 90 percent, while sales of other Disney titles rose 40 percent, Wal-Mart said.
The promotion follows Amazon’s move to block pre-orders of “Captain America,” a strategy that it also used in recent disputes with publisher Hachette Book Group and film studio Warner Bros.
Amazon’s clashes with media companies have intensified in recent months as the Seattle-based company relies on hardball negotiating tactics.