JOHANNESBURG – Samsung has collaborated with Disney on a global celebration of Mickey Mouse’s 90th anniversary. All over the world, including South Africa, a commemoration campaign will come to life through collaborations with other true original brands, as well as engaging content and events that embrace Mickey’s impact on the past, present and future.
“Mickey Mouse’s status as a pop-culture icon is unquestionable. He sparks childhood nostalgia in adults and delights children wherever he goes. Samsung is proud to create innovative platforms to showcase Disney characters and, with this 90th anniversary celebration of Mickey Mouse, we look forward to continue doing so,” says Justin Hume, director: integrated mobility at Samsung SA.
Bringing generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism, hope and education. He has a universal appeal and ability to emotionally connect with people all over the world.
This is evident with the incredible collaborations Samsung has with Disney. Samsung has already teamed up to make messaging a little more incredible by bringing classic Disney characters to life as AR Emojis. Consumers using flagship devices from Samsung, including the recent launch of the Galaxy Note9, can personalise their messages with augmented-reality avatars of Disney characters. With the addition of a Mickey Mouse avatar, this creative spirit continues.