WATCH: Nando's trolls Absa

JOHANNESBURG - One of South Africa's favourite chain restaurant's, known for their witty advertising campaigns is at it again, this time taking aim at Absa.

Absa released a new look earlier this year, along with their new campaign word, "Africanacity".

Nando's took on Absa, asking them along with the rest of South Africa, "if this is how we sell things now?"

Doug Place, chief marketing officer of Nando’s South Africa, said: “Nando’s has always celebrated everything uniquely South African, both loveable and challenging! We love to fire-up conversations and believe that talking about the current hyperbolic portrayal of African-ness is one such growing conversation. The diversity and beauty of Africa should be rightly celebrated, however, the portrayals in recent advertising are often bizarrely over the top and seemingly the same between brands and categories."

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“We love the aesthetic of African creativity, just take a look at any of our restaurants around the world to see how proud we are to showcase Southern African creative work. African-ness is layered, it doesn’t always have to look so derelict, so serious, so over the top, and all the same," Place added.