File Image: McDonald's to launch its own in-store currency, the MacCoin  (Image by McDonald's).
File Image: McDonald's to launch its own in-store currency, the MacCoin (Image by McDonald's).

What is McDonald's MacCoin all about?

By Gabriella Steyn Time of article published Aug 1, 2018

Share this article:

CAPE TOWN - To celebrate the 50th anniversary of the Big Mac, McDonald’s unveiled its own in-store limited edition currency the MacCoin. 

The coin is not digital, but rather a physical coin that can be collected. 

A collectible MacCoin will cost $3.99 (R52.57) or the equivalent of one Big Mac burger in the US. 

Customers can share, collect and redeem the coin for a free Big Mac at participating McDonald’s restaurants in more than 50 participating countries. 

“Since it was introduced at a family-owned McDonald’s restaurant 50 years ago, the Big Mac has traversed the globe and is enjoyed in cities from Shanghai to Chicago, providing delicious, feel-good moments to people all over the world,” said McDonald’s President and CEO Steve Easterbrook. 

“So we wanted a global celebration as unique as the burger itself. The MacCoin transcends currencies to commemorate our global iconic burger while giving customers all over the world a chance to enjoy a Big Mac on us", said Easterbrook. 

More than 6.2 million MacCoins will be distributed globally in more than 50 countries while supplies last. 

“When my great-grandfather Jim Delligatti invented the Big Mac at his grill in Uniontown, Pennsylvania, he just wanted to make his local customers happy,” said Nick Delligatti, fourth-generation McDonald’s owner-operator and great-grandson of Jim Delligatti, the inventor of the Big Mac. 

“August 2 would have been my great-grandfather’s 100th birthday, and I believe he would be very proud knowing his humble sandwich has made such a lasting impression that people all around the world can enjoy it wherever they find a McDonald’s", said Delligatti. 

There’s no mention if South Africa will be one of the 50 participating countries as the company does not state who those 50 countries are as yet. 



Share this article:

Related Articles