JOHANNESBURG –Trendy Italian underwear, clothing and swimwear brand, Yamamay on Monday said it had launched its first South African store at Menlyn Park Shopping Centre in Pretoria.
Gianluigi Cimmino, CEO Pianoforte Holding, which owns the Yamamay brand, said: "I’m very proud of this new opening in Pretoria.
"South Africa has long been a key destination for the world’s most sought-after fashion brands, and we believe that Yamamay’s introduction to the South African market is not only a significant step for the brand’s international footprint, but also brings South African consumers the calibre of international fashion they deserve."
The store launched with the latest lingerie and sleepwear from its exquisite spring/summer 2019 collection, as well as the coveted CR7 underwear collection by Cristiano Ronaldo.
"We are thrilled to introduce Yamamay’s latest underwear and sleepwear collections to South African men and women, just in time for spring."