DURBAN – Kitchen and homeware retailer Yuppiechef has announced the opening of two new stores in Johannesburg later this month - on the same day.
The six-time winner of the South African eCommerce awards and relative newcomer to the world of physical retail, Yuppiechef will open its doors in both Sandton City and Mall of Africa on Friday, 28th June 2019.
Yuppiechef Chief Executive Andrew Smith said that the two Johannesburg stores represent a new era for the award-winning brand.
"Since the launch of our first physical store two years ago, and with four Cape Town branches now thriving, we've always had Joburg customers asking us when their turn was coming - and now we're opening two at once. We've found the right locations in two world-class centres, in Sandton City and Mall of Africa, and we’re thrilled to finally see our brand brought to life in Gauteng," said Smith.
Yuppiechef has pioneered the concept of omnichannel retail in South Africa and Smith says that the vision for Yuppiechef in Johannesburg is no different. “We’re hoping that our customers in Gauteng will see us as Yuppiechef – not an online store, or a shop they pass in their local mall – but rather a single retail brand that they can choose to interact with on their terms, wherever and whenever they feel like it.”