JOHANNESBURG- Gauteng-based Continental Biscuits is preparing to jet-off to Russia to showcase its range of biscuits at the 2017 World Food Moscow International Food Exhibition that is scheduled to take place from 11 to 14 September 2017.
Continental Biscuits manufacturers, sells and distributes a diverse range of sweet, savoury and wafer biscuits and is part of the 20 South African companies that will showcase their products at World Food Moscow.
According to the Managing Director of Continental Biscuits, Mr Luis Murillo, the company which currently employs 300 people is looking to penetrate the Russian market and he believes that hosting an exhibition at WorldFood will be a gateway to the Russian market.
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“We have great expectations from the Russian market as they are well-established and we are ready to offer them something unique and proudly South African. Showcasing at World Food Moscow International Food Exhibition will serve as an indicator on how receptive the market will be to our products. We have a wide range of products from sweet and savoury biscuit, assortments, sandwich creams, wafers and chocolate enrobed products and we trust that it is within this wide range we would find suitable products that will soon reach the Russian market,” says Murillo.
He adds that Continental Biscuits has previously showcased at the ANUGA Food Fair in, Germany and the Gulfood at the United Arab Emirates. “Our participation in Anuga yielded sales leads and orders. The Gulfoods brought a lot of sales leads especially from Africa. We are now exporting to Mauritius, Seychelles, Palestine and Nigeria as a result of our attendance of these fairs,” says Murillo.
The participation of South African companies at World Food has been made possible by the Department of Trade and Industry (the dti) through its Export Marketing and Investment Assistance (EMIA) scheme with the aim of increasing exports of South African manufactured products to Russia. The objective of the scheme is to develop export markets for South African products and services and to recruit new foreign direct investment into the country.