CAPE TOWN – South African shoppers are expected to open their wallets for Black Friday, perhaps even outspending the R3 billion in card transactions they racked up on Black Friday 2018.
Despite the marketing noise from the big retail brands, small businesses can also ride the wave of Black Friday by showcasing their brand, products and promotions online.
Here are some ways to get ready:
Ensure your website is ship-shape: If you will be doing some or all of your Black Friday marketing and sales through your website, you’ll want it to look its best. Some things to consider: