DURBAN - The combined value of the brands in the BrandZ™ Top 30 Most Valuable South African Brands ranking is $37.14 billion.
The rankings was released by WPP and Kantar and it is now in its second year.
The challenging macroeconomic and political environment resulted in a 13 percent drop in value from 2018, but brand resilience saw the country’s Top 30 brands outperform the Johannesburg Stock Exchange (JSE) Top40 Index which fell 20 percent in dollar terms during the valuation period.
Furthermore, analysing the total brand value of the ranking in relation to the South African economy (GDP) shows the top brands to be in relatively good health, with a ratio on a par with or stronger than many other countries with larger GDPs.
The BrandZ study, which is the only brand valuation ranking to combine company financial data with consumer insight and opinion, reinforces the importance of strong brands.