DURBAN – Ipsos South Africa has released the results of its inaugural survey measuring the influence that brands have on South Africans.
The Most Influential Brands study shows and ranks the most influential brands in South Africa, and offers a case study perspective on the dimensions that drive each brand’s influence.
The dimensions have a slight difference from country to country and include a brands perceived “Leading Edge”, “Respect”, “Presence”, “Trustworthiness” and “Engagement”.
“Far from being a popularity contest among brands, this study speaks to the actual influence that a brand has on South African consumers’ everyday lives,” says Ray Kong who chaired the event on Friday morning.
Some interesting themes that have arisen among the South African brands include: