DURBAN – More than 300 young entrepreneurs and marketers gathered at the Sci-Bono Discovery Centre in Newtown for Facebook’s Youth Enterprise and Skills Day.
The event was held in partnership with the Department of Small Business Development. The event aimed at inspiring young South Africans about how to build and grow business through leveraging digital marketing and the range of job opportunities available through digital technology.
On the day attendees heard from local digital entrepreneurs about their experiences, whilst having the opportunity to attend workshops which provided knowledge on how to use Facebook, Instagram and other digital tools to grow their own businesses.
The event falls in line with Facebook’s focus on educating youth about the employment and entrepreneurship opportunities in the digital world. In a recent Facebook survey undertaken by Living Facts, which surveyed 550, 18 -25-year-olds from the country’s major metros, it found that 62 percent felt negatively about employment prospects in South Africa, yet only half were aware of the employment opportunities offered by the digital industry.
Highlighting the importance of digital skills and jobs to the economy, research commissioned on behalf of Facebook by Development Economics, values core and secondary digital skills jobs to add R12.5 billion to the economy, and a total of 6.4 million jobs by 2029.