Female entrepreneurs face overwhelming challenges
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By: Melissa Mbazo-Ekpenyong
FEMALE entrepreneurs are crucial to the continent’s economic growth, yet they face sometimes overwhelming challenges.
According to the World Bank, Africa is the only region in the world with more female than male entrepreneurs. One in four African women start or manage a business, many of them in the informal sector. And as women typically use most of their earnings to support, educate and empower their families and communities, more than twice as much as men, the success or failure of these female-owned businesses has an enormous ripple effect.
Yet many African women are faced with seemingly insurmountable challenges in their businesses, ranging from discrimination that stems from the apartheid era to the inherent patriarchy of African culture. This entrenched system of social inequality results in an economic disparity that makes it extremely difficult to succeed.
The situation has been exacerbated by Covid-19, which has been particularly devastating to women-owned businesses. Along with the challenges usually faced by small and medium enterprises (SMEs), such as irregular cash flows and limited financial reserves, women-owned businesses are often informal and less profitable, and they operate in some of the hardest-hit sectors, such as hospitality, tourism, agriculture and education. To make matters worse, with schools closing, many women have had to prioritise staying home to care for their families over running their businesses.
To address these issues, it’s important, first, to understand the challenges and, second, to implement solutions that alleviate them.
Access to finance
The African Development Bank estimates the financing gap for African women to be $42 billion (R607bn). Even under normal circumstances, women who do manage to get a business off the ground struggle to obtain funding to expand. African women often lack access to traditional collateral, and their businesses are not necessarily well documented. This makes it difficult for them to satisfy the legal and regulatory requirements for a loan from financial institutions. Many opt out of even attempting to do so, as they perceive the odds to be stacked against them. Ironically, given the difficulties with which they are faced, women are more likely than men to follow through on their repayments.
To combat these circumstances, they need advice, technical assistance and solutions, such as longer-term loans, low interest rates, repayment grace periods and alternative collateral options - for example, business assets instead of land. And in times of crisis, extra support is needed in the form of grants or loans with favourable conditions.
Access to technology
For small businesses, it’s critical to be able to receive and make payments easily and access credit at the click of a button. In Ghana, for example, Ecobank and MTN have successfully rolled out a digital micro-lending service. This kind of digital platform enables both customers and businesses to follow lockdown protocols, and with the added benefits of increased productivity and lower costs, their use has grown exponentially. However, the gender gap arises here, too. African women are about 45 percent less likely to be online than men, and they need assistance with both access and training.
Access to education
Education needs to focus on developing entrepreneurial skills, such as planning, launching and managing a business, mastering the necessary technology, and financial literacy that empowers women to run a business and access funding when it’s time to scale up. Personal initiative training is another important element, teaching women to be proactive and to persevere despite difficulties, giving them resilience in difficult times.
Extending training to younger girls is crucial, as it primes them for future success and reduces the chances that they will leave school and/or fall pregnant. Schools such as Reekworth in Zimbabwe and Rwanda are key players in this regard, focusing on providing transformative, globally relevant education, including entrepreneurship training.
Access to mentoring and resources
Partnerships with businesses that can mentor female entrepreneurs and provide access to funding, business services and other resources can be extremely successful. Initiatives such as the Anzisha Prize programme help to facilitate these kinds of partnerships by identifying and training high-potential, young African entrepreneurs, then connecting them to mentors and funding opportunities.
The role of governments
To enable the empowerment of female entrepreneurs, governments need to implement gender-sensitive policies and other supportive initiatives, such as offering tax incentives for businesses that invest in or outsource to women-led SMEs. Although there is still a long way to go, we are seeing steps in the right direction. For example, President Cyril Ramaphosa’s target of ensuring that at least 40 percent of goods and services procured by public entities should be sourced from women-owned businesses, and his commitment to engage with financial services on their behalf.
Given the opportunity, women are naturally enterprising and resilient, and their economic influence in their families and the community is transformative. If historical inequalities are addressed and remedied, and the right initiatives and policies are put in place, there is a real possibility that the post-pandemic world could be a safer, more sustainable and more abundant world for us all.
Melissa Mbazo-Ekpenyong is the deputy director of the Anzisha Prize programme.
*The views expressed here are not necessarily those of IOL or of title sites.
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