File image: IOL.

CAPE TOWN - Retailer Pick n Pay, in partnership with Mastercard has launched a new initiative where individuals will automatically donate a meal to the Tap to Feed initiative at any Pick n Pay store. 

This new initiative which aims to combat poverty in South Africa was launched on May 7 and will run until July 20. 

Feeding initiative, Tap to Feed aims to provide 1.2 million meals to South Africans and Pick n Pay is now making it easier to achieve that goal. 

When consumers purchase an item at any Pick n Pay by using the “Tap & Go” contactless payment option, Mastercard will automatically donate a meal to the Tap to Feed initiative. 

“There is absolutely no cost involved for the customer. All the customer has do is use the contactless payments technology to pay for their goods. For each Mastercard contactless payment transaction, Mastercard will then automatically donate a meal – at no extra cost or effort to Pick n Pay customers”, said Pick n Pay Deputy CEO Richard van Rensburg. 

Rensburg added that the aim is to donate 1.2 million meals to South Africa via FoodForward SA for Mandela Day 2018. 

When asked how important it is for Pick n Pay to be a part of such an initiative, Rensburg said that they share Mastercard’s passion to alleviate poverty. “We were an early adopter of Mastercard’s contactless payments technology, and are delighted to be using this together with them on the Tap to Feed initiative.  We are always looking for ways to give our customers more value, and Tap & Go does just that, giving our customers a faster and more convenient experience at our checkouts. Now there’s an added benefit: this collaboration with Mastercard will make a huge difference to thousands of poor and vulnerable families across the country, and our customers can contribute by simply using Tap & Go at our checkouts”, said Rensburg. 

When the initiative concludes, the donated meals will then be distributed by FoodForward SA to vulnerable women and children through its network of non-profit organisations. Mastercard employees have also committed to volunteering at the FoodForward SA Mandela Day Food Drive packing events which will be taking place in Johannesburg and Cape Town on July 18.

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- BUSINESS REPORT ONLINE