JOHANNESBURG - South Africa's poultry industry is working with the government to open up new export markets as part of a master plan currently under development to re-invigorate the sector, the department of trade and industry said on Wednesday.
It said the government had convened a meeting of poultry producers, importers and public agencies to map out a growth strategy amid concerns that imports of frozen chicken were hurting local output.
"The South African poultry industry has come under pressure in recent years as a result, in part, of increased import competition," the department said.
"However, it remains strategically important to South Africa as a source of employment and agricultural production. It is estimated that about 50, 000 people work in the poultry industry, making up a significant portion of agricultural employment in South Africa."
The talks in Pretoria were led by trade and industry minister Ebrahim Patel, his deputy Nomalungelo Gina and agriculture, land reform and rural development minister Thoko Didiza.