JOHANNESBURG - National travel agency South African Tourism says it is making efforts to promote Halal tourism, having identified countries like Saudi Arabia as key growth markets.
In a statement, South African Tourism said it had recently concluded a successful visit to the Saudi capital Riyadh, where it met key travel partners in the wake of a visa waiver for that country's nationals from the department of home affairs.
Head of the national tourism agency's Tourism’s Middle East, India and South East Hub Neliswa Nkani stressed the need to increase the product offering for Saudi Arabia.
"It is critical that the travel trade in Saudi Arabia be afforded the opportunity to engage with the varied trade partners that can service their needs," Nkani said.
SA Tourism said Saudi Arabia travellers were among the highest spenders, with a keen interest in safari, culture and scenic beauty coupled with the facilities offered to Muslim tourists.