JOHANNESBURG – South Africa's national tourism agency is set to conduct a roadshow for the first time in Istanbul, Turkey, to create platforms for access to that market, it said on Thursday.
The January 30 roadshow will provide 11 operators, including small, medium and micro-enterprises, an opportunity to engage with approximately 50 specially selected Middle East and Turkish travel trade companies, South African Tourism said in a statement.
It will the 23rd East Mediterranean International Tourism & Travel exhibition in Instabul, at which SA Tourism and trade partner will participate.
"Turkey is a strategically important market to SA Tourism as it is a springboard to the rest of the Middle East, India, and South East Asia region," SA Tourism said.
Factors that make South Africa an attractive destination for Turkish visitors include the fact that there are no visa requirements for travellers from both ends, and for Turkish tourists there is favourable airlift, said Sthembiso Dlamini, SA Tourism’s chief operating officer.