DURBAN - As the umbrella business organization representing the country’s travel and tourism private sector, TBCSA conducted a study that revealed immense untapped potential in SA Tourism.
At this year’s Africa’s Travel Indaba, the TBCSA Chief Executive Tshifhiwa Tshivhengwa and Chairman Blacky Komani hosted a Chief Executive breakfast highlighting the importance of prioritising tourism. The TBCSA Chief Executive said that the tourism industry is one that is complex involving various stakeholders and businesses at various levels.
"In order to become a tourism destination that is highly competitive, South Africa will require that all stakeholders put all hands-on deck to plan, execute, assess and constantly thrive to improve the experience of tourists. This will eventually increase our market share and give a boost to South Africa’s profile," said Tshivhengwa.
This calls for collaborative strategies across South Africa that give constant attention to competitive options, market development and potential opportunities. President Cyril Ramaphosa put a challenge to the industry in his State of the Nation Address to achieve the 2030 goal of doubling tourists and increasing employment by an additional 2 million, but a single organisation cannot achieve it alone.
Chairman Blacky Komani stressed that broader government collaboration is essential, together with the private sector to redouble our efforts and deliver on the directive, which comes from the highest office.