Johannesburg - British bags and accessories maker Radley is the latest international brand to be brought into South Africa as the appetite for fashionable labels grows among middle- and high-income earners, according to Marco Cicoria, the chief executive of Brand Capital.
The company manages brands such as Ted Baker in South Africa.
Cicoria said despite consumers being under pressure, more people were travelling abroad and coming into contact with international brands.
“There is a strong appetite in South Africa for international brands, particularly British brands, and for premium but affordable luxury,” he said.
Recent independent research had placed Radley as the top handbag brand in the UK, with a market share of about 18 percent, he said.