CAPE TOWN – Africa’s only syndication content service, Africa News Agency (ANA) said although it was looking at restructuring its South African operations, there were bigger and better opportunities in the rest of the continent as that is where it was experiencing the most growth.
The news agency said this week that it was not scaling down its operations, but was rather looking at other ways to reposition staff and expand its operations throughout the rest of Africa as the domestic market had become too saturated.
In an interview with Independent Media, Dr Iqbal Survé, the chairperson of Sekunjalo Investment Holdings – which owns ANA after the former acquired Independent Media – said the agency’s executives were dealing with the restructuring as the media environment in South Africa had become highly competitive and over traded in the online space.
“ANA was established to inform the world about what is happening in Africa. The rest of the world wants the news of what is happening in Africa and not just South Africa. We have seen growth and there is a demand for African content across 20 different countries.
“ANA is currently present in 26 countries across Africa and clients are not asking for South African content, which is a decreasing customer base. On the other side, African content has increased so a decision was taken to reposition the business to meet the needs of the customers which is for greater African content that is exclusive,” he said.