Did you know that you can use Black Friday to give back to a cause that you are passionate about? Photo Quintin Gellar/Pexels

CAPE TOWN – Can Black Friday – arguably the world’s biggest shopping spree – be about giving? Believe it or not it actually can.

For starters the retailers can be considered to be the main givers because the give big discounts on this day.

Nathalie Schooling, the chief executive of customer experience specialists at Nlighten, says the brands that achieve the most success on Black Friday, are not just focused on deals, profits and ‘quick-wins’ like so many businesses, but they go out of their way to consider the customer experience.

They know how to turn this “once-off” marketing bandwagon into an ongoing customer relationship by giving the customer a good experience.

However, while there may be some giving on Black Friday, the reality is that Black Friday is usually a day all about spending.

Traditionally, not many people think about how to give back on Black Friday. Everyone’s looking for the best discounts and great deals. But did you know that you can use Black Friday to give back to a cause that you are passionate about?

Experts share their views on how to do just that.

Give back extra with your MySchool MyVillage MyPlanet card

Supporters of the MySchool MyVillage MyPlanet community loyalty programme will be happy to hear that every time they swipe their cards or shop online using their cards, not only will they continue to raise funds towards their cause of choice, but an additional  amount will be donated to help alleviate hunger when shopping at Woolworths. This is over and above what they usually raise for their cause of choice. This is not only running on Black Friday, but all the way through the festive season – until December 31.

Participate in Giving Tuesday

The Tuesday after Black Friday is a day that has been set aside for giving back. #GivingTuesday takes place on December 3 this year, and it aims to encourage consumers to giveback in any way possible. It could be a gift to someone who deserves it, giving your time to a cause or giving your voice to a movement. According to givingtuesdaysa.org, in 2018, $380 million (R5.6 billion) was raised, globally.

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Buy a Relate Bracelet

If you’re shopping online this Black Friday or Cyber Monday, pop on over to relate.org.za and purchase a few Relate Bracelets. By doing so, you support a number of worthy charities such as wildlife conservation and social upliftment. These bracelets also creates jobs elderly women living in underprivileged communities. Alternatively, if you’re out shopping at brick and mortar stores, have a look to see if they sell Relate bracelets, and if they do, be sure to add one or two to your shopping cart.

Click that donate extra button when prompted

Many online stores and online payment systems give you an option to add as little as R5 extra to your total. According to African automated payments clearing house BankservAfrica, there were 404 594 online transactions in South Africa on Black Friday last year. Now, if just one third of those transactions decided to click the “donate extra” button and it was set to R5, that would be well over half a million rand going towards a worthy cause.

Use this as an opportunity to shop ethically

Sustainable fashion and beauty can be tough on the bank balance as environmentally friendly products often cost a bit more. This is why Black Friday and Cyber Monday are excellent times to buy ethical beauty and fashion products. It’s the perfect time to look out for sustainable brands that have great discounts over this period.

So there you have it … Black Friday can also be about giving.

BUSINESS REPORT