DURBAN - YouTube South Africa today announced that there will, for the first time, be a YouTube category at the Loeries this year to recognise creative excellence on the YouTube platform.
This means that advertisers and agencies creating ads for YouTube or creating YouTube cuts of ads will be eligible to enter them into a category tailored specifically for them.
Bumper ads (6 second non-skippable ads) and skippable ads (minimum 7 seconds, maximum any length video) will be eligible, said Google SA head of Creative Agencies, Artwell Nwaila.
To qualify for entry, ads need to have been flighted within the Loeries stated entry dates. Advertisers and agencies can enter a single entry, comprising a bumper ad or multiple bumper ads (eg a series of bumper ads that together tell a story), or a campaign entry featuring at minimum one skippable TrueView advert (minimum 7 seconds, maximum any length video advert) and a minimum of one bumper advert (6 second non-skippable video advert).
"For advertisers, this means there is a huge, addressable market that they can target with ads specifically tailored to take advantage of digital video platforms like YouTube, and the benefits they offer," said Nwaila.