JOHANNESBURG - Keeping children entertained has turned out to be a successful business for a local businesswoman who plans to expand her business soon. 

PlayStation Indoor Adventure Park and Cafe managing director Chanette Goosen spent time trying to understand kids entertainment fully before coming up with her concept that involves children exploring the world of virtual reality through 5.5 meter high slides, rope course, 7m high climbing wall or explore the first of its kind custom-built maize.

Goosen, who was born in Boksburg, Gauteng but is now based in Tokai, Cape Town, says her idea is to based on creation a world where children can experience other words.

The business, which opened in May, now employs 50 permanent and part-time staff. She says it was not a smooth sail though with the systems sometimes crashing and catering being not enough.

But the problems taught her three things - patience, listening before speaking or reacting and imparting are key to a successful business venture.  "We felt a need to prove people wrong and we did, by dedicating lives to our jobs.Truth sets people free, we can't break our staff down, we need to build them up, respect them and guide them to do what is right."

For now, she says the business has done well as it fulfills the needs, skills, excitement and learning abilities of the young ones. She says it creates an atmospheres and occasion for working parents to relax while making children excited about the digital world. 

She and her husband, Jonathan, are now planning to expand the business and will be opening their second location early next year. "We offer franchise opportunities and would like to expand across South Africa and internationally."

She said young entrepreneurs are often taken advantage of because they are enthusiastic, trusting, hard working, dedicated and passion driven and advised those starting a business to seek the services of a lawyer and chartered account to assist with all procedures such as financial assistance and contracts.

"There are businessmen out there that take advantage of entrepreneurs and use their passion against them for their own interest and not that of the entrepreneur."
Goosen adds that young entrepreneurs should seek professional advice on all platforms, should try not to enter into a partnership, work really hard on a business plan. 
"Surround yourself with like-minded people, love what you do and trust what you do and believe in your vision. Negative people will come and sometimes they might even be the ones closest to you, but you have to learn to block them out and carry on to persevere."

She said the country needs more small and medium enterprises in order to decrease the rate of unemployment. 

"Your idea is important and don't ever have money stop you from doing what's been placed on your heart. Just like the idea came... so will the money,” she says. “Follow the passion in your heart, a degree can give you wisdom but without passion it's very difficult waking up to the same thing every day." 

- BUSINESS REPORT