Sonto Pooe, the entrepreneur behind Nativechild. Photo: Supplied
Sonto Pooe, the entrepreneur behind Nativechild. Photo: Supplied

Natural-based hair and body care brand Nativechild wins Clicks best small enterprise development award

By Staff Reporter Time of article published Nov 18, 2021

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Nativechild, a locally-manufactured, natural-based hair & body-care brand, has won the best small enterprise development (SED) supplier award for the top performing business in its category from retailer Clicks.

Clicks said this week that Nativechild had been supplying it with ten of its products since December, 1, 2020.

“Sonto Pooe, the innovator behind Nativechild, has always been passionate about hair and started doing hair to make extra money as a teenager to buy a pair of sneakers. Her love for hair and the gap in the market for natural hair products grew into a successful business,” Clicks said.

Pooe started the business in 2015 when she saw women struggling with hairline issues. She started researching and set out to develop a chemical-free, animal cruelty-free product range that would not harm or affect women’s hair or bodies. Her first item was a castor oil-based product addressing hairlines which is still her best-selling product today. Though her initial target market was women, men who love growing their hair and beards have also become part of Nativechild’s success story.

Pooe said: “I wasn’t expecting to receive this award, it was a complete surprise. I am incredibly grateful that my business has been recognised as the best supplier in its category by Clicks, a top retailer in South Africa. It has taken lots of hard work, perseverance and dedication to get to where I am today.’’

BUSINESS REPORT ONLINE

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